Tourism Minister Olga Kefalogianni, visited London with the aim of promoting tourism in Greece, and gave interviews to a number of prominent media regarding Greece’s efforts to boost visitor numbers and investment in the country. On Bloomberg TV, Kefalogianni stressed that tourism is a very important and dynamic part of Greek economic activity, reaching 18% of Greece’s GDP and helping create jobs.
She also highlighted that the government is looking into reducing value added tax (VAT) on restaurants and tavernas and airport fees as well as privatising regional terminals.
The minister was also interviewed on CNN, where she highlighted the importance of restituting Greece’s image, tainted by negative publicity. She also noted that after the formation of the coalition government in June, "Greece is back to business, there's political stability." In another interview, on BBC radio’s programme Today, Kefalogianni declared her optimism for the future of Greek tourism.