Frozen yogurt first appeared as a soft-serve dessert in the 70’s, in the USA. So it really was about time this healthier, lighter version of ice cream was combined with the long tradition of Greek yoghurt.

In the past year, and especially during the past few hot months, frozen yogurt stores have sprung up everywhere in Athens and the rest of Attica. There are now 8 main frozen yogurt brands in Greece, with multiple franchises, as well as many smaller businesses.

Most of them use exclusively Greek, low fat yogurt, and offer a vast variety of toppings – from classic American choices, such as chocolate chips, to purely Greek ones, like spoon sweets.

The average daily turnover of a frozen yoghurt store can reach €2,000-2,500, with approximately 1,500 customers.

After all, Greek yogurt, famous for its rich, creamy consistency and higher protein content, has become a hit in the USA, home of frozen yoghurt. Already extremely popular in its original form, Greek yoghurt is now taking over the American frozen yogurt industry.

One of the most prominent ice cream companies worldwide, Ben & Jerry’s, has recently rolled out a new line of "Greek frozen yogurt", in four different flavours.


These new products contain fewer calories than their ice cream equivalents and the company hopes they’ll "release your inner Greek". According to spokesman Sean Greenwood, the company banks on the fact that "Greek yogurt is just going crazy."