Lunch breaks with snacks of feta, cheese and honey, sea bass with fennel and one koulouri (sesame seed-coated bread roll) for the road; "eating Greek" in London is not yet a trend, but many Greek chefs and entrepreneurs have chosen the British capital and metropolis of gastronomy to establish their business.
The Greek Larder is a new restaurant not far from King's Cross St. Pancras. The owners talk about the effort it took them to hold their ground. "There were 114 candidates interested in renting the space where we are," says chef Theodore Kyriakou, who opened his first London restaurant, Livebait in 1995. "We see Greek restaurants opening frequently and that is good news, because it is an opportunity for Greek cuisine to make a stand in a city with so many famous restaurants."
Opso’s owner Andreas Labridis trusted Michelin-awarded Greek chefs for the menu. "It is Greek cuisine, but not the typical kind. Our signature dish is a deconstructed non-square piece of pastitsio." "…We have outdoor space and it is sunny. This is luxury in the English capital.” As for the ambiance, the owner says “we wanted the place to remind us of Greece... We chose blue, the color of Greece and it is a place to bring your mom, your buddies and your date!"
Here is a selection of Greek restaurants: Isle of Olive, The Life Goddess, Carpo, Ergon, Olive Oil & Oregano, Mazi (Together), Milos and the Little Greek Pie.
Greek News Agenda: Establishing a Different Brand Name