The European Commission has made it a priority to create a Digital Single Market by breaking down barriers for citizens and businesses.

In order to achieve this, the Digital Single Market Strategy is built on three pillars: Better access to digital goods and services; better conditions for digital networks and services to flourish; maximising the growth potential of the digital economy.

Greece is close to the European average in terms of benefiting from the digital market. For example, although the average Greek consumer doesn’t shop much online, he/she does a lot of cross-border online shopping, receiving content from other EU countries. Similarly, although average Greek SMEs do not sell much online across borders, intent to begin or increase online sales appears much stronger than the average EU SME.

Regarding trust and security matters, the average Greek is not particularly worried about possible misuse of personal data or unreliability of service delivery. Finally, an average Greek business makes extensive use of software packages which enhance accounting management, planning, marketing etc., but Greek public services lag behind when it comes to providing online forms. However, when the opportunity is provided, the average Greek is more likely to become an eGovernment user than the average EU citizen.