Published biennially by the World Economic Forum, the Travel & Tourism Competitiveness Report measures the set of factors and policies that enable sustainable development in the Travel & Tourism (T&T) sector, which in turn, contributes to the development and competitiveness of a country. In the 2015 report, Greece ranked 31st among 141 countries. The country scored best in the following sectors: health & hygiene, tourist service infrastructure, prioritisation of the industry by the state, level of openness to an international environment, air transport infrastructure and number of World Heritage cultural sites.

Overall, Spain takes the lead for the first time ever, and is followed by France, Germany, the United States, the United Kingdom, Switzerland, Australia, Italy, Japan and Canada. According to the report, with a total of six economies, Europe is confirmed as the region with world-class tourism service infrastructure, excellent health and hygiene conditions and notably, thanks to the Schengen Area, a high degree of international openness and integration.