Forbes magazine. The 66-year-old billionaire is known for his ability to take beaten-down brands and turn them around.
His latest success is the rescue of Hostess Brands, the bakery behind classic American treats like golden Twinkies and swirl-topped Cup Cakes. The company folded in 2012 due to mismanagement. According to the article, the closure of American icon Hostess – a company dating back to 1849 - was a cultural moment across the U.S., offering proof of the dire state of American manufacturing.
Following the acquisition of the company by Metropoulos and his partner Andy Jhawar, and its transformation into a modern and much more efficient operation, the brand’s total value has been significantly raised only two years after its purchase.