Greek tourism is about to be given an image boost - through the launch of the latest advertising campaign "You in Greece."
The campaign aims to promote the country as an attractive tourist destination, but also provide the media with useful statistics on tourism, while shedding light on little known information regarding this year’s tourism prospects.
Visit Greece at: http://www.visitgreece.gr/eot/splash/splash.htm
This Summer, We Travel to Greece
Another goal is to appeal to the Greek Diaspora to visit and promote Greece abroad.
A two-month campaign has been launched under the motto "This Summer We Travel to Greece" by the bilingual Greek-American newspaper "Greek News" addressed to the Diaspora Greeks, and philhellenes.
2010 Reasons to Visit Greece
The exhibition titled "2010 reasons to visit Greece" is taking place once again at London’s Harrods department store. The Secretary - General of the World Tourism Organisation, Taleb Rifai, called Greece "one of the most important destinations in the world and a point of reference for us all."
So Far Yet So Close
Boundaries in the Chinese market seem to be lifted one by one as increasingly more Chinese explore Greece every year.
Last year, 48 million Chinese travelled abroad but only one million visited Europe.
Chinese tour operators expect this number to increase in the future, stressing that Greece should consider capitalizing on educational tourism.
Visit Greece: "Kalimera" (Good morning)