Greek tourism continues to demonstrate its strength and resilience, breaking one record after another, according to the Deputy Minister of Tourism, Anna Karamanli speaking at the Sports & Tourism Summit 2026. Focusing on special-interest tourism, the Deputy Minister referred to sports tourism, noting that Greece possesses all the comparative advantages needed to develop into a leading sports tourism destination: a unique natural environment, diverse landscapes, conditions that support sports activities throughout the year, a long-standing athletic tradition, and modern infrastructure that is continually being upgraded. (Cover photo: the 63^rd Aegean International Sailing Rally, 18-27 July 2026)

As Ms. Karamanli emphasized, 2025 was the best year ever for Greek tourism. "The first data for 2026 confirm that this momentum is continuing. During the first four months of 2026, tourism revenues jumped to approximately €2.791 billion, representing a 36.9% increase compared with the same period in 2025. Meanwhile, arrivals during the same period increased by 27.1% compared with the corresponding period in 2025," the Deputy Minister noted. At the same time, according to Ms. Karamanli, data from the Bank of Greece confirm Greece's gradual strengthening as a destination not only during the peak summer season but also in the winter and shoulder seasons. As she explained, extending the tourism season has been one of the Ministry of Tourism's primary objectives from the outset. "The data available so far show that we are on the right track to achieving this goal. Greek tourism withstands challenges, adapts to change, and continues to evolve with a focus on quality, sustainability, and resilience. From day one, we set a clear objective: not simply to attract more visitors or achieve better numerical results, but to build a tourism sector that creates greater value for the country, for local communities, and for future generations," Ms. Karamanli added.

The Sports & Tourism Summit 2026, "Sport and Tourism as a Vehicle for Social Development," is a new international forum for dialogue, collaboration, and the exchange of ideas focused on the ecosystem of sport, tourism, and major events. The summit aims to showcase how sport, destinations, innovation, and contemporary experience-driven initiatives can contribute to sustainable development, international outreach, and the creation of a lasting social impact. Over the course of two days (30.6-1.7.2026), Athens hosted representatives from governments, sports organizations, Olympic institutions, tourism organizations, academic institutions, brands, media, and leading international experts, with the goal of fostering meaningful dialogue on the future of sport and tourism.

Speaking at the Sports & Tourism Summit 2026, the Deputy Minister said: "To support sports tourism, we are leveraging resources from the Recovery and Resilience Facility to fund major projects at tourist marinas, diving parks, ski resorts, and accessible beaches. These investments significantly enhance the potential for the development of sports tourism and other forms of thematic tourism throughout the country." At the same time, the Ministry of Tourism has consistently supported flagship sporting events, including the Athens Authentic Marathon, the Aegean International Sailing Rally, and the historic Acropolis Rally, which concluded successfully just a few days ago.

The Marathon Race has always had a prominent place in the hearts and minds of sports enthusiasts, as it represents the highest effort where the human body, soul and mind are tested to their limits as the runner presses himself/herself to reach the finish line. SEGAS, the Hellenic Athletics Association, has the honor and the historic responsibility to organize annually the Athens Authentic Marathon on the Original Marathon Course. Thousands of runners from all over the world are expected to participate in every year’s race. Apart from the sporting experience, they have the chance to enjoy the traditional Greek hospitality, discover the fascinating landscape of our country and explore a city which is constantly improving its standards (https://www.athensauthenticmarathon.gr/en)

The International Aegean Rally is a sailing race with a long and distinguished history, organized every year by the Hellenic Offshore Racing Club (HORC). It is the oldest and most prestigious sailing event in Greece, often described as a Marathon at sea. The total distance covered each year varies depending on the islands selected as intermediate destinations, ranging from approximately 350 to 500 nautical miles. The race features a wide variety of sailing yachts, differing in length and sail area, categorized between performance racing yachts and cruising yachts. The rally takes place during the best season of the year, when ideal weather conditions prevail across the Aegean. Local winds and the well-known Meltemi, blowing steadily at 20–30 knots, dominate throughout the race. The sun shines over the deep blue sea, and summer is at its peak, with temperatures around 30°C. A major factor in the success of the Aegean Rally is the natural beauty and local character of the islands visited or passed by each year. The traditional Greek islands, with their picturesque scenery and hospitable inhabitants, offer participants moments of relaxation and tranquility during the event. (https://aegeanrally.gr/?lang=en )

The 2026 EKO Acropolis Rally, serving as the 8th round of the FIA World Rally Championship WRC, stood out as one of the most innovative and logistically ambitious editions in the event's 73-year history. Transitioning into a new era, the legendary "Rally of the Gods" relocated its main hub and Service Park south to the coastal town of Loutraki, introducing a refreshed route with nearly 75% entirely new stages. The event combined Greece’s distinct landscape with modern sporting entertainment. The spectacle commenced in Athens with an asphalt head-to-head Super Special Stage inside The Ellinikon Sports Park. Spanning 17 gravel stages across Attica, Central Greece, and the Peloponnese, the 2026 route put a massive technical premium on vehicle durability and tire management. Scorching summer temperatures and sharp bedrock tested the grid of 58 crews, reinforcing the Acropolis Rally's reputation as the ultimate test of endurance for modern rally machinery (https://www.acropolisrally.gr/2026/en/)

In the same spirit of international outreach, the Ministry of Tourism is also actively participating in European initiatives such as EuroVelo, the pan-European long-distance cycling route network, which promotes cycling tourism and sustainable mobility across Europe. In addition, new thematic sports tourism initiatives are being developed, including cycling tourism events under The Greek Gravel Experience initiative. These events are held in different regions of Greece, including Megalopolis, Amarantos (Karditsa), and Marathon.

The Greek Gravel Experience is an innovative cycling initiative launched as an umbrella project to establish gravel bike racing and cycling tourism across Greece. Conceived by cycling experts and organized by the MBike team (the organizers behind the Athens Bike Festival), the initiative aims to combine competitive sports, sustainable tourism, and community building. (https://gravelchallenge.gr/)

For 2026, the initiative structures a trilogy of distinct events traversing different terrains:

• Megalopolis Gravel Classic: A mountainous weekend festival tracking through rural backroads and historic trails in Arcadia, featuring a special twin-destination partnership with Italy's GeoGravel Tuscany.
• Amarantos Gravel Experience: An adventure-focused, two-day mountain ride through the dense forests of the Thessalian Agrafa, where participants camp in a local village square and experience authentic hospitality.
• The Gravel of Marathon: The flagship event scheduled for November 15, 2026, which marks Greece's historical debut in the prestigious UCI Gravel World Series, acting as a direct qualifier for the 2027 World Championship.

"Sports tourism, however, is not limited only to major international events or European initiatives. It opens new paths for tourism development through the organization of sports events of local interest in popular tourist destinations, such as the Spetses Mini Marathon and the Santorini Experience," Ms. Karamanli stated, adding that "in this effort, the contribution of Local Government is decisive. In recent years, more and more Municipalities and Regions are systematically investing in sports events tailored to the identity and potential of each place. Events that highlight the natural and cultural wealth of each region and create substantial added value for local communities."

The Spetses Mini Marathon is Greece's premier multi-sport festival, held annually in October on the picturesque island of Spetses. Founded in 2011, it has grown into an international award-winning event that combines athleticism, culture, and high-end sports tourism. (https://spetsesmarathon.com/en/homepage-en/)

The Santorini Experience is a premier sports tourism event that showcases the raw, volcanic landscape of Santorini through high-level athletic challenges. Organized annually by the Municipality of Thira and ActiveMedia Group, the event attracts professional and amateur athletes from all over the world, significantly extending the island's tourism season. (https://santorini-experience.com/en/ )

The Visit Greece platform presents Greece as a year-round, four-season sports tourism destination, highlighting diverse land and water-based activities that cater to active travelers. The website, recently updated to promote sustainable travel, showcases options ranging from extreme rock climbing to international sailing events. Explore the full range of activities at https://www.visitgreece.gr/en/events/sports.

With so many amazing climbing spots and jaw-dropping scenery, Kalymnos has become a landmark for climbing enthusiasts from all around the world. (Source: https://www.discovergreece.com/ )

(Source: https://www.amna.gr/  )

Read also:

The new official Greek tourism portal VisitGreece.gr is now online!

The post Greece: A Premier Sports Tourism Destination appeared first on Greek News Agenda.

The new VisitGreece.gr, the official online portal for Greek tourism, officially launched on 1 July 2026, marking a new chapter in Greece's digital tourism promotion and communication. Presenting the new platform, Greek Minister of Tourism Olga Kefalogianni said it represents a new approach to showcasing Greece's tourism identity internationally and engaging with visitors through the possibilities of modern technology. The redesign of VisitGreece.gr is part of the "Digital Transformation of the Greek National Tourism Organisation" project, funded by the Recovery and Resilience Facility.

In her address, Minister of Tourism Olga Kefalogianni stressed that Greece's natural and cultural heritage is now acquiring a new digital dimension, further highlighting the authenticity, quality and richness of the experiences the country has to offer.  She noted that Greek tourism is in a strong growth phase, with 2025 marking a third consecutive record year. Revenues rose by 10% compared with 2024, outpacing arrivals and reflecting an upgrade in travel quality. She also pointed to continued growth beyond the summer season, with the first four months of 2026 showing a 37% increase in tourism revenues year-on-year. "These figures give us reason for optimism, but not for complacency," she said, noting that the international environment is constantly evolving.

The Minister underlined the goal of turning strong performance into long-term value for local communities, businesses and workers, while boosting the competitiveness of Greek destinations through diversification and special-interest tourism. These efforts are supported by Recovery and Resilience Facility-funded projects, including investments in infrastructure, accessibility and skills. Referring to the Digital Transformation of the Greek National Tourism Organisation, she stressed that it goes beyond a new website, aiming to create a comprehensive digital ecosystem connecting information, culture, technology and the visitor experience.

(Source: https://mintour.gov.gr/  )

The new “VisitGreece.gr”

As the Minister explained, the project is developed along three main pillars:

• The Digital Tourism Map, which through extensive recording, organisation and documentation of Greece’s tourism assets will serve as a tool for planning, promotion and the sustainable development of each destination.

• The Digital Repository and the Digital Interactive Tourism Museum. For the first time, a vast volume of the Greek National Tourism Organisation’s (GNTO) historical archive has been organised and digitised. A valuable part of the history of Greek tourism is now preserved and made accessible to citizens, researchers and future generations.

• The complete redesign of VisitGreece and the creation of a unified digital experience through the new website and the VisitGreece app.

The Minister also referred to the cooperation between the Greek government and ElevenLabs, one of the world’s leading companies in voice AI. Through the new VisitGreece platform, this technology is brought directly to the public, offering multilingual communication and a new personalised information experience. At the same time, it serves as a valuable tool for regions, municipalities, local communities and tourism businesses.

The new VisitGreece leverages Artificial Intelligence, enabling users to interact with digital assistants, receive personalised recommendations, organise their trips and access real-time information through a more natural and human-like communication experience.

Artificial intelligence is at the core of the new digital ecosystem, powering the AI Recommendation Chatbot and the Virtual Tourist Office. Operating through two complementary modes—Chat Mode for personalized trip planning and InfoDesk Mode for verified information on visas, ferry services, accessibility, and other travel essentials—the system provides visitors with reliable, official guidance throughout their journey. The redesigned mAI Greece application has also been fully integrated into the new Visit Greece app, creating a seamless digital experience.

Going beyond traditional text-based interaction, the AI assistant now supports natural voice conversations through speech-to-text and text-to-speech technologies, developed in collaboration with ElevenLabs. Visitors can speak in their own language, ask questions naturally, and receive spoken responses, significantly improving accessibility and making trusted travel information more immediate and intuitive.

The new Visit Greece portal and app further enhance the visitor experience by offering a fully personalized digital companion. Users can plan itineraries with the AI Trip Planner, navigate using their device's GPS, and receive live updates on events and activities. Greece's cultural heritage is brought to life through the Visit Greece AR App, which enables visitors to explore 3D models and digital reconstructions of cultural assets and reliefs, both on-site and remotely. The experience is completed with Traveler Stories, an interactive platform that allows visitors to share their own travel memories and experiences through intelligent content creation tools.

The Digital Transformation of the Greek National Tourism Organisation (GNTO)

This is the most comprehensive and sophisticated digital infrastructure programme ever undertaken in the history of Greece's public tourism sector, creating a unified, interoperable ecosystem of national scale. The project encompasses the simultaneous development of multiple interconnected digital solutions, including the new VisitGreece.gr portal, its companion mobile application, and AI-powered assistants—the AI Trip Planner and AI Chatbot—designed to deliver personalized visitor services.

The programme also integrates a Digital Geographic Map featuring 15,000 documented points of interest, alongside initiatives to preserve and showcase the historical archive of the Greek National Tourism Organisation (GNTO) through a 3D Interactive Museum and the Visit Greece AR App. Supporting this innovative digital ecosystem is a robust backend infrastructure powered by advanced Big Data Analytics and digital management systems for local tourism businesses.

The history of Greek tourism is preserved through the platform by means of two interconnected tools: the Digital Repository and the Digital Interactive Tourism Museum. Thousands of historical assets from the archives of the Greek National Tourism Organisation (GNTO)—including iconic posters, photographs, publications, and films—have been digitized, catalogued, and preserved. This unique collection is now accessible to the public, while the 3D Digital Interactive Tourism Museum allows users to explore the evolution of the Greek tourism brand from the 1950s to the present day through an immersive virtual experience, accessible directly from their computer.

The history of tourism campaigns in Greece demonstrates the evolution of the country’s destination branding, as tourism itself has been transformed over the years searching for experience and authenticity in a digital globalized world 

With its long coastline, islands and warm climate, Greece is an ideal destination for summer sports. Visitors can enjoy activities such as sailing, windsurfing, kitesurfing, diving, running and beach sports throughout the summer season from May to October across the mainland and the Greek islands.

Read also:

A journey to Greece’s tourism campaigns: from archaeology to sharing authentic experience and values

Memorandum of Understanding Between Greece and AI Company ElevenLabs for Digital Government

The post The new official Greek tourism portal VisitGreece.gr is now online! appeared first on Greek News Agenda.

On May 29, the Grand Arsenal of Chania hosted an event that captures the new era opening for Greece’s largest island, Crete.  The Economist  and Powergame.gr  organized the conference “Investing in Change: How Crete is Being Transformed,” with thematic pillars spanning from development and tourism to infrastructure, energy, telecommunications, road safety, circular economy, and culture.

Crete is currently at a pivotal development crossroads. Major infrastructure projects that are being implemented or planned — from road networks and water management works to energy interconnections — combined with strategic investments in tourism and hospitality, are shaping a new development model for the island and for the Greek periphery as a whole. Strengthening infrastructure resilience, ensuring the sustainable use of natural resources, upgrading the tourism product and attracting international investment constitute decisive factors for the long-term prosperity of Crete and of Greece. The main pillars to be addressed during the conference include:

• The strategic importance of major infrastructure projects for Crete’s economic growth
• Investments in tourism and the transition to a high-quality, sustainable hospitality model
• The role of energy and interconnections in shaping a new productive landscape
• The contribution of local production and the primary sector to the island’s extroversion
• The cooperation between Government, Local Authorities and the private sector in accelerating development.

(Source, agenda and key speakers: https://events.economistenterprise.com/  )

In the context of the conference, Prime Minister Kyriakos Mitsotakis participated as the keynote speaker in a conversation with Mariana Mazzucato, Professor in the Economics of Innovation and Public Value at University College London. The discussion was moderated by Alasdair Ross, Countries Editor for The Economist’s The World Ahead, and Joan Hoey, Greece analyst and Europe consultant for the Economist Intelligence Unit (EIU).

In his opening remarks, referring to Greece’s economic transformation and the investments being made in Crete, the Prime Minister noted, among others:

“We are in Crete, and this is an island which has benefited tremendously from significant public investment. And let me just highlight three projects of great importance. The first, which has already been completed, is the two electric interconnections between Crete and the mainland. These are important not only for reasons of energy security, but also because Crete used to burn diesel oil in order to produce electricity, and now it can benefit from an interconnected network and also leverage the significant renewable potential that the island has.”

“The second incredibly big public investment has been the new airport in Iraklion. When we’re looking at the potential of this island as the sort of the epicenter of the dynamic Greek tourism industry, we cannot envision an island growing to the 21^st century with 20^th century infrastructure. The old airport in Heraklion is struggling to meet the increased demands of people wanting to come to Crete. So building a brand new airport was a priority for us. It will be ready hopefully in 2028. 70% of the project has been completed.”

“And the third big infrastructure project was building a new highway that essentially runs across the northern part of the island. Again, a very significant public investment in infrastructure which is necessary to drive the island forward.”

“So for us, when we look at our agenda, public investments do play an important role alongside policies that foster entrepreneurship, bring in investment, and leverage the comparative advantages of our country. And of course, also all these projects, they’re being constructed by our big construction companies. So this is essentially a public-private partnership, given that these are concession models, which in our mind work very, very well. So this is no longer just about stabilizing the country, improving its image abroad. I think this work to a great extent has been done. Of course, we always need to be very vigilant. This is about the new phase of growth in which public investment plays a very, very important role, especially here in Crete.”

(Source: https://www.primeminister.gr/en/2026/05/29/38626 , Photos: https://www.ertnews.gr )

Prime Minister Kyriakos Mitsotakis in conversation with Mariana Mazzucato at the “Investing in Change: How Crete Is Being Transformed” conference in Chania

The President of the Hellenic Republic, Konstantinos A. Tasoulas, officially opened the proceedings of the conference noting, among others: "Twenty-eight centuries ago, the beauty and wealth of Crete were described in the Odyssey by Odysseus himself, speaking to Penelope in Book 19: ‘There is a land called Crete in the midst of the wine-dark sea, fair and fertile, surrounded by water, with countless people and ninety cities...’ It is this Crete that has brought us together today—to speak about its beauty and its potential for the sustainable development of its natural wealth, which it has preserved through the centuries."

(Source: https://www.presidency.gr/)

Mr. Apostolos Tzitzikostas, European Commissioner for Sustainable Transport and Tourism, delivered a Keynote speech about the importance of European connectivity for sustainable development. Mr Tzitzikostas noted, among others, "Europe is investing in Crete. Through the Connecting Europe Facility (CEF), through its infrastructure and transport budget, through the European Investment Bank, through cohesion policy, and through investments in transport, energy, and tourism. It is investing through the Recovery and Resilience Facility, which, with €1.37 billion in funding, supports 93 businesses, 72 of which are small and medium-sized enterprises. Europe invests because it believes in this place. It invests because it recognizes its potential. It invests because Crete is not Europe’s periphery. Crete is the center of the Mediterranean. Europe, therefore, is not merely a source of funding. It is a partner; it is an ally. And connectivity is not a technical issue—it is a political one. It is a choice. It is a vision.”

“Crete possesses everything it needs to play a leading role and to become a strategic asset for Greece, which can and should develop into a central hub of the India–Middle East–Europe Economic Corridor (IMEC), indeed serving as one of its key terminal gateways. Just as Greece is evolving into a strategic hub for the whole of Eastern Europe through the Aegean–Black Sea rail and road corridor project that we have signed and are now launching—a project that has been my highest priority since I first assumed office. Crete has the geography, the culture, and the people. It now also has the infrastructure that is being built. The new era has already begun. Here. In Crete. In Chania."

(Source: https://ec.europa.eu/commission/ )

Minister of Infrastructure and Transport Christos Dimas presented the plans and progress of the major infrastructure projects that are transforming Crete.

Minister of Environment and Energy Stavros Papastavrou focused on the dynamic relaunch of Greece’s hydrocarbons programme, the prospect of the first exploratory drilling operation in the Ionian Sea in half a century, and Crete’s emergence as a new energy hub for the country were at the center of remarks by. He outlined Greece’s strategy for the role of natural gas and hydrocarbons within Europe’s evolving energy landscape. According to the minister, the presence of two of the world’s largest private oil companies, Chevron and Exxon Mobil, in Greece’s offshore concession areas is neither a temporary development nor simply a reflection of the policy shift in the United States following the election of Donald Trump. Rather, he argued, it is the result of a long-term and systematic effort that began several years earlier, with Greece making sustained investments in energy infrastructure and the collection of critical geological data.

(Source: https://www.amna.gr/, https://www.economistas.gr/ )

Minister of Culture Lina Mendoni noted, among others, "Culture is an important instrument of social cohesion. It brings society together in a variety of ways. At the same time, however, it is also a powerful driver of development.” The minister also referred to Greece’s approximately 28,000 archaeological sites and monuments—“an astonishing number,” as she described it—emphasizing that Crete is perhaps the place in the Mediterranean with the highest concentration of cultural assets, monuments, and archaeological sites. "Crete is also one of the most multilayered cultural landscapes, because it is not only home to an extraordinary wealth of archaeological sites and monuments spanning thousands of years, from antiquity to modern times. It is also defined by the immense strength of its traditions and intangible cultural heritage, expressed through its language, dances, songs, and gastronomy. Crete brings all of these elements together.” “At a time when major investments—such as the Northern Road Axis of Crete, the island’s energy interconnection projects, and the new airport at Kastelli—are creating critical infrastructure, what is needed, in my view, is a unifying element that ties all these developments together. That element is culture." Lina Mendoni also referred to the celebration marking the inclusion of the Minoan Palaces on the UNESCO World Heritage List, an inscription that took place in July 2025.

(Source: https://www.amna.gr/home/)

Tourism Minister Olga Kefalogianni noted "Crete is a place with a deep historical memory, a strong identity, and a decisive contribution to Greece’s development trajectory. At the same time, it embodies all the elements that make Greek tourism unique." She also underlined that Crete offers a unique and multifaceted tourism product, combining natural beauty, cultural heritage, and a strong gastronomic identity, thereby reinforcing its position as a year-round, 12-month destination. Addressing the role of Greek tourism, the minister noted that it remains a key pillar of the economy, employment, and regional development, making an especially significant contribution to Crete. The minister further referred to the major infrastructure projects being implemented by the government of Prime Minister Kyriakos Mitsotakis, which are creating new development prospects for Crete and significantly strengthening the island’s connectivity and competitiveness, alongside substantial private-sector investments in tourism.

(Source: https://mintour.gov.gr/  )

Video of the Conference “Investing in change: How Crete is being transformed” (GR)

The post The Economist Conference “Investing in Change: How Crete Is Being Transformed” appeared first on Greek News Agenda.

The promotion of mountain tourism took center stage at a recent event hosted by the Ministry of Tourism, where Minister Olga Kefalogianni unveiled a comprehensive plan to position Greece’s mountainous regions as a central pillar of the national tourism strategy. This initiative is part of a broader effort for sustainable and balanced development, aiming to extend the tourist season and support local communities.

The new promotional program for mountainous Greece was presented for the first time, aiming to boost the visibility of mountain destinations and attract visitors throughout the year. With the message “Mountainous Greece. It takes you higher. All year round,” the new communication campaign focuses on the concept of authentic experience, highlighting elements such as gastronomy, culture, nature, and outdoor activities. The campaign’s message presents mountainous Greece as a destination that offers not only recreation but also inner balance and rejuvenation. As emphasized, the goal is to showcase the country’s mountainous regions as places where visitors can disconnect from everyday life and reconnect with nature and themselves. As part of the event, the campaign was introduced with the ambition of serving as a starting point for repositioning mountainous Greece on the tourism map, both domestically and internationally.

“Mountainous Greece. It takes you higher. All year round”

The Deputy Minister to the Prime Minister, Thanasis Kontogeorgis, in his speech highlighted the revitalization of the regions—especially mountainous areas—as one of the main drivers of the National Strategy for Regional and Local Development, a central national goal for balanced growth across the country. “Mountain tourism is not for us an ‘alternative’ option—a stopgap solution. Together with infrastructure, housing, employment, and spatial planning, it is at the forefront of our strategy for regional development,” he emphasized. Mr. Kontogeorgis stressed that mountain tourism is not an isolated activity but a catalyst that mobilizes the entire local economy, from livestock farmers and local product producers to new entrepreneurs. The qualitative upgrading of the tourism product, achieved through the methodical work of the Ministry of Tourism’s leadership, creates the conditions for keeping communities vibrant all year round.

According to the Deputy Minister, the political will to support regional and mountainous areas is confirmed by the establishment of the Special Secretariat for Mountainous Areas within the Presidency of the Government. This new structure operates as a unified institutional pillar and a hub connecting the state with the regions, aiming to implement and further develop a comprehensive national strategy based on 12 pillars that will ensure social cohesion and the revitalization of mountain communities. This strategy will be supported by funding exceeding €1 billion annually (through the Public Investment Program, ESPA, and the European Social Climate Fund), ensuring social cohesion and the upgrading of infrastructure. “Our main concern is to safeguard the right of those who choose to remain in mountainous areas to stay, work, and prosper in the place where they were born and which they love,” he emphasized.

During her address, Tourism Minister Olga Kefalogianni emphasized that mountainous Greece, which covers around 80% of the country’s total land area, must be brought to the forefront. As she noted, it represents “another Greece”—less well known but equally attractive—capable of offering authentic experiences to visitors. Particular emphasis was placed on emerging trends in the global tourism market, with travelers increasingly seeking experiential travel, a connection with nature, and authenticity. In this context, the development of mountain tourism is presented as a strategic choice that meets modern demands and enhances the competitiveness of Greece’s tourism product.

“These modern demand patterns are shaping a new landscape in travel demand, based on the creation of authentic and enriching experiences,” the minister said, adding: “In this direction, focusing on the development and promotion of mountain tourism is a major opportunity for Greece. Thanks to its rugged mountainous terrain—from Thrace, Macedonia, Epirus, and the Peloponnese to Crete—our country holds a strong comparative advantage in this sector as well. Every mountainous destination encompasses a multifaceted experience, with valuable resources such as landscapes and ecosystems of exceptional beauty, centuries-old traditions, the warmth of its people, primary production, and unique local products. Our aim, therefore, is to give mountainous Greece a new, leading role—to establish it as a standalone and complete travel option or to complement our strong ‘sun and sea’ brand.”

Within the framework of strengthening mountain tourism, a set of interventions at both institutional and development levels was presented. These include enabling ski resorts to operate year-round, as well as the development of alternative activities beyond skiing. At the same time, plans are being promoted for the creation of a new product, the “Sustainable Mountain Tourism Destination,” which combines tourism development with environmental protection.

Particular importance is also being placed on boosting domestic tourism demand. As announced, the “Tourism for All 2025” program offers increased incentives for holidays in mountainous areas during the winter and shoulder seasons, while a similar approach will be followed in the next program for the 2026–2027 period.

The minister noted that resources from the Recovery and Resilience Facility also play a key role in implementing the strategy. An extensive program of projects is currently underway, with a total budget of approximately €90 million, focusing on upgrading infrastructure in mountainous areas and creating a digital promotion platform.

The minister concluded her remarks by stressing the importance of cooperation among all stakeholders, noting that the success of the initiative depends on synergy between the state, local authorities, businesses, and local communities. As she pointed out, the aim is to create a new, fairer, and more sustainable model of tourism development that benefits the entire country.

(Source: https://www.amna.gr, https://mintour.gov.gr)

VisitGreece.gr is the official tourism portal of Greece, operated by the Greek National Tourism Organisation (GNTO). The website serves as the primary digital platform for promoting Greece as a year-round travel destination. It provides comprehensive information on destinations, activities, events, and travel planning, including transportation, visas, and safety tips. VisitGreece.gr also offers inspiration for themed trips, itineraries, and unique experiences, helping international visitors easily explore and plan their stay in Greece.

Read also:

Greek mountains – a place for year-round tourism

Discover Greece’s Waterfalls

Zagori Cultural Landscape: Α new entry in UNESCO’s list

Olympus: The mountain of the gods

Mountainous Arcadia: A ‘mythical’ destination in the Peloponnese

Discover the beauty of Kalavrita

Mount Taygetos: Where nature meets heritage

Discover Foloi | The forest of the mythical Centaurs

Metsovo | The compelling charm of a traditional Epirus town

Nymfaio | The Northern Greek village straight out of a fairytale

The post Mountainous Greece: A Premier All-Season Destination appeared first on Greek News Agenda.

The global meetings and events industry turns its spotlight on Greece with the hosting of the Annual Meeting and General Assembly of the International Association of Professional Congress Organisers (IAPCO) at the Athens Concert Hall (Megaron) from 25 to 28 February, reaffirming the country’s growing momentum and its strategic position on the global conference map. More than 150 leading professionals attend the event, delivering a strong vote of confidence in Greece, which has long invested strategically in conference tourism. The sector fuels destination development, with the conference delegates and visitors spending five to seven times more than the average traveler. IAPCO represents more than 95 companies employing over 23,000 professionals across 185 countries. The economic impact recorded by its members for 2025 exceeds €16.8 billion.

The conference is themed “The Odyssey Reinvented,” linking Greek mythology with the challenges the sector has faced in recent years — a true odyssey marked by the pandemic, geopolitical turbulence, economic uncertainty, rapid technological advances, and growing sustainability demands. The conference is organised by the four certified IAPCO members in Greece — AFEA Congress, Convin, Era & Erasmus — and is supported by the Ministry of Tourism, the Greek National Tourism Organisation (GNTO), the This is Athens Convention Bureau, as well as leading organisations and companies across the entire conference organisation ecosystem.

The global IAPCO community gathered at the Acropolis Museum for the official Welcome Reception, marking the start of IAPCO AM&GA Athens 2026 under the theme “The Odyssey Reinvented.” The evening began with an exclusive private tour of the Museum, offering delegates the opportunity to experience one of Greece’s most significant cultural landmarks. (Photos: facebook.com/IAPCO)

The Opening Session was honoured by the presence of Olga Kefalogianni, Minister of Tourism of Greece, representing the Prime Minister of the Hellenic Republic, and Haris Doukas, Mayor of the City of Athens, underscoring the high importance the destination places on the global meetings industry and recognising its far-reaching economic, societal and intellectual impact. (Photos: facebook.com/IAPCO)

In her address, the Minister of Tourism, Olga Kefalogianni stressed that "Greece is steadily strengthening its position as a modern, competitive, and outward-looking destination for meetings, conferences, and major international events". The Minister welcomed the delegates to Athens, noting that the selection of the Greek capital to host this event constitutes a vote of confidence in the country and recognition of its growing momentum in the field of international conferences and events. Furthermore, she emphasized that through continuous investments, enhanced air connectivity, and high-level services, the city offers a comprehensive and attractive environment for hosting international meetings and high-standard events. The hosting of the IAPCO General Assembly in Athens marks a significant milestone for Greek tourism and confirms the country’s commitment to strengthening conference tourism. At the same time, the Minister underlined that Greece has a modern and constantly evolving ecosystem for the MICE sector, featuring contemporary conference centers, high-quality services, and specialized human resources. Ms. Kefalogianni also highlighted the country’s unique cultural dimension, noting that cultural venues provide distinctive options for hosting events.

(Source: mintour.gov.gr)

The conference was preceded by the IAPCO Council Meeting, which was held at the Grand Hotel Palace in Thessaloniki, hosted by the Thessaloniki Convention Bureau, from 21 to 24 February (Photo: facebook.com/IAPCO).

Speaking to the an interview with the Athens–Macedonian News Agency, IAPCO CEO Martin Boyle pointed out that Greece is seen as “a kind of hub” for the conference market and an attractive destination. “You don’t need to sell the name ‘Greece’ to an international delegate. The moment someone says ‘Greece,’ they already have in mind an idea of what that name means to them (…) and I think that idea is very positive. On the other hand, I believe that when someone looks at other destinations, they even struggle to define what their brand identity is for an international participant. Here (in Greece), that brand is very strong. So there is a real opportunity for you to capitalize on it”. According to Mr. Boyle, the reduction in duration, combined with a focus on a specific perspective, creates exciting opportunities for conference destinations, which could host more medium-sized conferences within a week instead of fewer large ones. “There are more opportunities for medium-sized conferences, and for cities like Thessaloniki, I believe that a number of 1,500–2,000 delegates is really good,” he noted, while adding that the role of safety for conference participants is becoming increasingly important. In this context, European destinations remain at the center of attention.

(Source: amna.gr)

IAPCO AM&GA Athens 2026. “The Odyssey Reinvented” – A Very Human Journey Toward the Meetings of Tomorrow. Athens is a destination with forward-thinking heritage, vibrant urban culture, and world-class meeting facilities, offering excellent connectivity by air and sea, and sustainable and fast transport from the airport. With its impressive rise in the international meetings industry, Athens has already been established on the global map within the top 10 most popular destinations for congresses. (Source: iapco.org) 

IAPCO President, President & CEO of AFEA CONGRESS, Sissy Lignou stated in an interview with the Athens–Macedonian News Agency that the awarding of the international IAPCO conference to Athens is proof of the recognition of the professionalism and capability of Greek organisers to host an event of such high calibre. It also signals trust in the professional core of the international meetings market (PCOs) and confirms that our country can deliver a top-tier industry event in terms of experience, infrastructure and stakeholder collaboration.

 “We chose the theme “The Odyssey Reinvented” in order to highlight not only the importance of the final destination on the way to achieving our goal, but also the great significance of the journey itself and the ‘experience’ that the organisation of conferences and events can create for each visitor or participant. We present the ‘journey’ as an opportunity, beyond the challenges,” Ms Lignou noted.

As the first Greek president of the international organisation, Ms Lignou believes that Greece possesses a deep tradition of hospitality, strong scientific capital, a dynamic academic community, and highly adaptable professionals. “Our scientists are recognised by international organisations, which turn their attention to our country for hosting their national conferences and events. Greek entrepreneurs excel abroad, making Greece an attractive hub for corporate meetings. In recent years, Greek PCOs have demonstrated that they can operate according to international quality standards, incorporate sustainable practices, and leverage technology in meaningful ways,” she notes. She also emphasizes that “Greece can influence global trends not only as an appealing destination, but as a ‘laboratory’ of innovation in conference and event design. Our country’s authenticity can once again highlight the importance of the human element and genuine interaction in a world dominated by technology.”

(Source: amna.gr)

This is Athens – Convention & Visitors Bureau, established in April 2008, is the business division of the city's international brand and advances Athens in the global tourism and meetings industry. As part of Develop Athens S.A., the City of Athens' development agency, it strategically attracts international tourism and investment, leveraging the city's unique assets and cultural heritage. It has been recognized multiple times as Europe's Leading City Tourist Board at the World Travel Awards. Athens has been awarded "World's Leading Cultural City Destination" for 2024 by the World Travel Awards, continuing its recognition as a top destination.

Thessaloniki Convention Bureau (TCB)is a non-profit member-based organization set up by a group of private companies, leading partners of the events and conventions industry, acting as intermediary link between meeting planners and local service providers, conference centers, venues, hotels, PCOs & DMCs. High professionalism in meetings organization, attractive venues, high standards hotels and a large number of relevant to the industry services, add value the city’s charming profile.

The post Athens at the center of the global conference industry appeared first on Greek News Agenda.

The APSIM project (Applications of Situated Simulations) aims to promote the Greek culture using innovative technologies, assisting both the general public and the new generations to get familiar and love the archaeological wealth of Greece. Using an Augmented Reality (AR) application, visitors of archaeological sites and museums will have the opportunity to enjoy a completely different tour-experience in the archaeological sites, resembling one of a video gaming!

Through the Augmented Reality application CirculAR, cultural heritage sites are transformed into immersive, interactive experiences that connect the past with the present. By combining scientifically documented content with advanced 3D modeling, spatial mapping, and gamification techniques, CirculAR enables users to explore monuments in their original form directly within their physical environment. Using a smartphone or tablet, visitors can visualize reconstructions, navigate around monuments, and engage with historical narratives in a dynamic and intuitive way. The appliation is available free of charge for Android devices via the Google Play Store and for iOS via the App Store.

The creation of the CirculAR application was the result of multifaceted collaboration among scientists from different fields: archaeologists, historians, computer engineers, interface designers, educators, and specialists in cultural policy development. It was developed within the framework of the European APSIM project, coordinated by the I-SENSE research team of the Institute of Communication and Computer Systems (ICCS) of the National Technical University of Athens (NTU), with the participation of the Ephorate of Antiquities of the Cyclades, the Department of History and Archaeology of Aristotle University of Thessaloniki (University Excavation of Dion), the Epigraphic Museum of Athens, and the companies “GEOANALYSIS S.A.” and “Comic IKE.” The project is implemented under the “Research–Create–Innovate” action of the General Secretariat for Research and Technology, co-funded by the European Union.

The island of Delos- sacred in antiquity serving for millennia as a cultural, economic, and religious center - comes to life once again with the help of the innovative Augmented Reality application CirculAR. Using a simple smartphone or tablet, users of the application can experience an augmented reality journey: they can bring the monuments of Delos to life, view them in three dimensions, rotate them, walk around them, and enjoy a completely new, immersive visiting experience. The Temple of Apollo, the Stoa and the House of the Naxians, the Propylaea, the Terrace of the Lions—all those monuments that today are discernible only through their architectural remains—are revived through augmented reality and the use of scientifically documented content.

By using the camera, sensors embedded in mobile phones, and spatial mapping and positioning algorithms, the application “reads” the landscape and digitally places monuments or traces of the past exactly where they once stood. “The user participates, learns, and forms an emotional connection with the monument, transforming historical memory into a personal experience. And this is precisely the goal—so that we can creatively reconnect with the past,” notes researcher Dr. Tina Katika, Head of the XR Department at I-SENSE. (Source: apsim-project.eu,  amna.gr)

APSIM’s Pilot Demonstrations in Delos Island

According to Dr. Angelos Amditis, project coordinator and Director of Research and Development at ICCS/NTUA, speaking to the Athens–Macedonian News Agency (ANA-MPA), “We are effectively bridging today’s imagination with life in the past. Through the application, you don’t simply see stones or foundations—you see stories, you see architecture, you see human activities. As a result, the application becomes a means of interpretation and understanding, as well as an educational tool grounded in scientific accuracy, essentially transforming the ordinary citizen from a passive observer into an active explorer. In this way, every visit becomes a process of discovery, navigation, knowledge gathering, interaction, and connection”. “The greatest value of the application is that it functions as a bridge across time, carrying the past into the present and the present into the future. In this way, it helps us preserve not only the material but also the intangible dimension of History—creating knowledge and experience, and forging a meaningful relationship between people and place.” (Source: amna.gr)

The application is not limited to Delos. Through the same technology, users can also explore other monuments across Greece. The aim is to incorporate additional monuments into the application in the future.

The Episcopal Basilica of Dion in Pieria.  The ancient Dion, in the region of Pieria, was a sacred site of the Macedonian kingdom. The Roman colony of Dion flourished during the imperial period, particularly in late antiquity. Dion became an episcopal see, which reinforced its importance as an urban centre for the wider region. Near the centre of the ancient city and at a short distance from the Forum, the so-called Episcopal Basilica was built in the 5^th century CE, with at least two successive building phases.

The Philo’s Arsenal (Skeuotheke of Philon), located in the port of Zea (Piraeus), is a significant building preserving the technological memory of ancient warships. In 347 BC, the Athenians decided to construct a building in Piraeus to store the equipment of the military fleet—such as sails, ropes, and tents—during the winter months. The rectangular building, 130 meters long and 18 meters wide, called the Skeuotheke, was designed by the architects Philo and Euthydomos. Ancient writers considered the building the most eminent among the structures of ancient Greek architecture. Its virtual reconstruction was based on a surviving marble inscription, now exhibited at the Epigraphic Museum of Athens, which has been preserved in its entirety.

I.A.

The post The CirculAR Application by the National Technical University of Athens Research Team — Bringing Ancient Greece to Life appeared first on Greek News Agenda.

Greece remains among the top choices for travel in the Mediterranean over the next 12 months, maintaining the strong brand it has built in recent years in the major Western European markets, while further enhancing its image. (Cover Photo: The islands of Koufonisia, Source: visitgreece.gr)

More specifically, Greece ranks 3^rd in preference for outbound travel over the next 12 months in the German and Italian markets, 4^th in the French and UK markets and 6^th in the Spanish market. Compared to 2024, it is particularly encouraging that Greece has moved up by one position in the UK market—which, together with Germany, constitutes one of the two strongest inbound tourism markets in terms of revenue and arrivals for Greek tourism—as well as in the Spanish market, while its ranking remained unchanged in the other markets.

The data come from the latest study (January 2026) by the Institute of the Greek Tourism Confederation (INSETE), titled “Brand Greece: How attractive is Greece as a tourist destination? Comparison with competing Mediterranean destinations”. The first part of the study focuses on key European markets such as Germany, France, the United Kingdom, Spain, and Italy. The research underpinning the study was conducted by GWI in two waves in 2025 (7,402 respondents) and in two waves in 2024, focusing on visitors’ preferences regarding potential travel destinations over the next 12 months, thus including the summer months, which are of critical importance for Greek tourism. The markets examined contribute nearly half (47%–48%) of total inbound tourism revenues, according to official data from the Bank of Greece for the period 2023–2024.

INSETE (Institute of the Greek Tourism Confederation SETE) is a research and strategic planning arm of four partners with intense activity in critical areas of the Greek tourism market: SETE, the main association of Greek tourism businessesas the principal partner, The Hellenic Hoteliers Federation (HHF), The Hellenic Association of Travel & Tourist Agencies (HATTA) and The Confederation of Entrepreneurs of Rented Rooms and Apartments(SETKE). Its mission is to contribute to the promotion and enhancement of the Greek tourism sector through research, data, analysis, and supporting public and private policies.

 VisitGreece.gr is the official tourism portal of Greece, operated by the Greek National Tourism Organisation (GNTO). The website serves as the primary digital platform for promoting Greece as a year-round travel destination. It provides comprehensive information on destinations, activities, events, and travel planning, including transportation, visas, and safety tips. VisitGreece.gr also offers inspiration for themed trips, itineraries, and unique experiences, helping international visitors easily explore and plan their stay in Greece. (Source: visitgreece.gr)

Mainland Incredible Destination: Greece is a popular destination not only because of its amazing islands but also because the mainland offers plenty of options for a memorable Mediterranean holiday! Explore unspoilt fishing villages full of tranquil charm, tower towns, and traditional stone built villages or try the exciting city breaks on offer. Visit archaeological sites, learn more about the country's fascinating culture, travel along the spectacular coastline and enjoy its picture-perfect scenery! (Source: visitgreece.gr)

With regard to the INSETE Study, Greece ranks within the top five in all of them, holding 3^rd or 4^th place, except for the Spanish market where it ranks 6^th. Even in that case, however, Greece has moved up by one position, confirming the strong brand of Greek destinations in major markets. Another factor confirming the positive momentum of Greek tourism is the fact that the difference in preference between Greece and the country ranked one position higher in the UK and Spanish markets is only around 2 percentage points.

Compared to competing countries in 2025:

• German market: Greece ranks 3^rd, with Italy and Spain in 1^st and 2^nd place respectively. Germans state that they would choose Italy for outbound travel over the next 12 months at a rate of 26.8%, Spain at 24.9%, Greece at 19.7%, Austria at 19.0%, and France at 17.9%.
• French market: Greece ranks 4^th, with Spain in 1^st place, Italy in 2^nd, and Portugal in 3^rd. For French travelers, Spain records a preference rate of 26.9%, Italy 24.8%, Portugal 15.1%, Greece 12.6%, and so on.
• UK market: Greece, with a preference rate of 19.9%, ranks 4^th, with Spain and Italy in 1^st and 2^nd place respectively, France in 3rd place, and Portugal in 6th place.
• Spanish market: Greece, with a preference rate of 9.5%, ranks 6^th, with Italy and France in 1^st and 2^nd place respectively, followed by Portugal in 3rd place.
• Italian market: Greece, with a preference rate of 16.8%, ranks 3^rd, with Spain and France in 1^st and 2^nd place respectively, and Portugal in 5^th place.

The island of Santorini (Source: visitgreece.gr)

The INSETE Study notes that for the Italian and Spanish markets, competing Mediterranean destinations for Greece such as Croatia and Turkey fall outside the top 10. In addition, it should be taken into account that Greece remains high in the preferences of Western Europeans despite its geographical position, which does not favor road access in the same way as in the case of Germany, which borders France and Austria and through them has access to Italy, making road travel easier—and potentially more economical. Similarly, in the case of France, both Italy and Spain share borders with France and therefore benefit from easy road access. This factor underscores that the attractiveness of Greek destinations is based on a strong and recognizable tourism product.

Elías Kikilias, General Director of INSETE, stated to the Athens News Agency: “The Greek tourism brand, having established itself at the highest level of competition in the Mediterranean, has entered a phase of maturity in an environment where competition is competition is structural in nature, not driven by short-term circumstances, with Spain and Italy acting as leading destinations. Strengthening sustainability and resilience, preserving destinations’ identity, and differentiating our tourism product within the framework of a long-term and coherent strategy that coordinates public and private efforts are more imperative than ever”.

(Source: amna.gr, insete.gr) 

The post Greece Among the Top 5 Choices of Western European Travelers for the Next 12 Months appeared first on Greek News Agenda.

Taygetos (or Taygetus) is among the highest mountains in Greece, and the highest one in the Peloponnese. It is known for its beautiful landscapes, with lush vegetation, rich fauna but also picturesque and historic villages.

Geography and geology

Taygetos is located in southeastern Peloponnese, covering areas from the prefectures of Laconia, Messinia, and Arcadia. Its peak, Profitis Ilias (Prophet Elias), stands at around 2,404 m (7,887 ft). It is characterized by steep ridges, deep gorges, and green valleys. It is mainly made up of limestone and dolomite, featuring extensive karst formations such as caves, sinkholes, and underground rivers.

Biodiversity

Mount Taygetus encompasses large areas that form part of the Natura 2000 protected areas network: both Special Protection Areas (SPAs), designated under the Birds Directive, and Special Areas of Conservation (SACs), established under the Habitats Directive to protect habitats and other wildlife.

It features several distinct plant life zones, which change with altitude; lower slopes are covered by Mediterranean vegetation, such as shrubs and wild olive trees; middle elevations are characterized by coniferous forests with firs, pines, and cypresses, while the subalpine zone only features low shrubs and some scattered trees, and the alpine zone is made up of rocky slopes with sparse vegetation. On the other hand, the mountain’s ravines create microclimates thanks to their moisture and shade, favoring plant life such as linden, myrtle, ivy, etc.

The mountain hosts over 1,000 plant species; of those, about 100 are endemic to Greece, and about 33 are endemic to the Taygetos region itself. Among the flora species that are unique to the region we encounter mostly herbaceous plants, with some of the most notable being Aquilegia taygetea (a type of columbine), Jurinea taygetea (a type of thistle), Astragalus taygeteus (a type of vetch) and Hypericum taygeteum (a type of St John's wort).

The region also has a very rich birdlife (as demonstrated by its encompassing Important Bird and Biodiversity Areas (IBAs)), with dozens of species recorded, thanks its mix of habitats. Some of the more interesting, conspicuous, or ecologically important birds you can see on Taygetos include the golden eagle (Aquila chrysaetos), the peregrine falcon (Falco peregrinus), the short-toed snake eagle (Circaetus gallicus), the common buzzard (Buteo buteo), which is especially widespread, kestrels, hobbies, various types of owls, corvids, such as ravens, jackdaws, crows and magpies, and smaller passerines such as tits, warblers and flycatchers.

Various mammal species have also been reported; typical mammals of the area include red foxes, jackals, and other Mediterranean mountain mammals; wild boar and small carnivores also occur. Moreover, the variety of microhabitats (sunny rocky slopes, shady streams) supports numerous reptiles and amphibians.

History

The slopes of Taygetus have been inhabited since at least Mycenean times. Its history is closely linked with that of the ancient city-state of Sparta, which lay at the mountain’s eastern base in Laconia. Its sharp relief and rugged terrain made it a natural stronghold and, in those times, it played an important part as one of the city's natural defenses. The mountain was also used as a site for endurance and survival training for Spartan youth, as part of the agoge training program (a prerequisite for citizen status).

There is also a very steep ravine, the infamous Ceadas (or Caeadas), located a few kilometers from Sparta, where ancient Spartans would throw criminals, people condemned for treason, and prisoners of war. Archaeological research has in fact recovered multiple human remains from it bottom, along with arrowheads and spearheads, confirming that this was in fact used as a place of execution.

Later, during the Byzantine and Frankish periods, Taygetus served as a refuge for local populations against foreign invasions. Many of the villages in its slopes date from this period, as does the citadel of Mystras, originally built by Frankish crusaders on the east side of the mountain, and later captured by the Byzantine Empire.

From the mid-13^th century, Mystras served as the seat of the governor of the Byzantine territories in the Morea, while in 1348 it became the capital of the Despotate of Morea, an important center for the arts and letters, attracting eminent scholars and architects of the time. The citadel retained a significant role under Ottoman and Venetian rule; following Greece’s independence, however, the majority of its population resettled to the modern city of Sparta and Mystras was eventually abandoned.

Mystras and villages

Arguably the most impressive site on Taygetos is the medieval ghost town of Mystras, the ruins of which remain an impressive and imposing landmark. Recognized as an UNESCO World Heritage Site since 1989, Mystras is celebrated for being a perfectly preserved Byzantine urban complex. Visitors can admire the churches and monasteries from the Byzantine times, including the Metropolitan Cathedral of St. Demetrius, dating back to the 15th century, and the historic monasteries of Peribleptos, Pantanassa and Brontochion. Apart from their impressive architecture, the churches preserve masterpieces of Byzantine painting.

However, apart from the famous Mystras, the mountains are also dotted with historic stone villages, many of which preserve their medieval or Ottoman-era character. Some of the most interesting ones are:

Longanikos (or Loganikos), built at an altitude of 770 meters in the northern part of the Evrotas valley; it is believed that this area has been inhabited since Neolithic times. The area is home to important monuments dating from the Late Bronze Age to Late Antiquity, and especially from Byzantine times. The Byzantine monastery of Agios Georgios and the church of Ascension are among the most interesting ones.

Parori, also not far from the city of Sparta, is full of picturesque old houses, fountains, and churches. It is close to the impressive gorge of Lagada and the cave church of Panagia Langadiotissa, built into the cliffs.

Arna, on the eastern slopes of Taygetos, is located at an altitude of 700 meters, surrounded by lush forests of apple, chestnut and walnut trees. It is a small village with quaint stone houses, famously crossed by the E4 European long-distance path which leads to the forest of Vasiliki, with tall fir tree ringed cliffs, and the small chapel of Agios Dimitrios at an altitude of 1490 m.

Kastania (or Kastanitsa), on the southeastern slopes, is one of the older settlements in Mani, gained importance as a naturally fortified zone. The area also boasts many Byzantine and post-Byzantine churches, some with preserved frescoes and hagiographic art. It also played an important part in the history of klephts, (anti-Ottoman insurgent who would eventually lead the Greek struggle for Independence), who used the area as their base to launch raids against the Ottoman forces.

Polyaravos, on the western slope, is officially recognized as a traditional village by presidential decree. It also played an important part during the Greek War of Independence. Now it is mostly deserted but its old stone houses retain their charm, as does the Church of Agios Konstantinos. The site also offers dramatic views of the surrounding peaks, valleys.

Read also via Greek News Agenda:  The medieval ghost town of Mystras; Greek mountains – a place for year-round tourism; Olympus: The mountain of the gods

N.M. (Into image: View of Taygetos by Deyan Vasilev (Dido3) via Wikimedia Commons)

The post Mount Taygetos: Where nature meets heritage appeared first on Greek News Agenda.

Ten new projects across eight Cycladic islands—Andros, Donousa, Koufonisi, Mykonos, Santorini, Serifos, Syros, and Tinos—including two inter-island initiatives, are part of the third funding phase of the Cycladic Identity Initiative. This phase expands support to local organizations and communities throughout the Cyclades. Launched in 2023 by the Museum of Cycladic Art, the Cycladic Identity Initiative aims to preserve, restore, and promote the unique cultural and natural heritage of the Cyclades. To date, it has supported 16 projects across 11 islands.

As Sandra Marinopoulou, President and CEO of the Museum of Cycladic Art, stated: "Cycladic Identity marks three years of meaningful contribution to the local communities of the Cyclades. The Museum of Cycladic Art would not exist without our islands, and we have a duty to give back in a sustainable and impactful way. At a time when modern challenges such as increased tourism, the abandonment of traditional practices, and climate change dominate everyday life, our goal is to remain consistently close to the islanders and responsive to their needs. Cycladic Identity seeks to provide both the means and the motivation for local communities to actively engage in preserving their heritage—a heritage that has carried them from the past into the present and holds the power to guide them toward a sustainable future."

ANDROS: “The Lemon Grove of Livadia in Andros: Soundscape of Biodiversity & Stories of People” - Organization: Andros Research Center

Andros has a deep-rooted agricultural history reflected in its terraced landscapes, dry-stone walls, bridges, cisterns, olive mills, and threshing floors. Its mountainous terrain, previous water abundance, and microclimates have fostered a rich ecosystem, with nearly half the island included in the Natura 2000 network. Citrus cultivation—especially lemons, was once central to the island’s economy and maritime trade, with the fertile Livadia plain as a key growing area. While the economy has shifted toward tourism and services, lemon farming in Livadia continues under increasing environmental and social pressure.

Revitalizing the primary sector is now a sustainability priority, requiring approaches that connect agriculture with heritage, identity, and visitor experiences. This project focuses on Livadia’s lemon groves, using innovative tools such as acoustic ecology, oral history, and heritage interpretation. Key activities, among others, include:  creating a 15-stop heritage audio tour of the lemon grove route, and developing a GPS-enabled audio guide app for Android and iOS, introducing users to the history and current role of Andros lemon cultivation.

(Source: Cycladic Identity Initiative)

Read also: Andros, the “Little England” of the Cyclades

DONOUSSA: “Installation of informational signs, and maintenance and improvement of access to the Geometric-period archaeological settlement at Vathy Limenari, Donoussa”, Restoration of a historic trail -  Organization: POSEIDON Cultural and Environmental Association of Donoussa

The archaeological site of the Geometric period (9^th–8^th century BC) at “Vathy Limenari II” on Donoussa Island was excavated between 1968 and 1972 by archaeologist Foteini Zafeiropoulou. The excavation revealed a settlement and numerous pots, now kept at the Naxos Archaeological Museum. Though significant to the island’s history, the site remains largely unknown. Today, the site is abandoned and overgrown, with a deteriorated trail making access difficult. In collaboration with archaeological authorities, the organization “Poseidon” aims to restore access. The site lies on path 4 of Donoussa’s Cultural Interest Trails Network, connecting the beaches of Kendra and Livadi. Along this route, visitors pass dry-stone structures, a windmill, local flora and fauna, and reach the traditional village of Mesaria. Although the archaeological site is near the trail, it remains hidden.

The goal is to improve the trail section from Mesaria to the site, linking the modern and ancient settlements and offering a deeper experience for hikers. Skilled stone workers from nearby islands will help restore old dry-stone walls, recognized as UNESCO intangible cultural heritage. Two durable, bilingual signs will be installed—one at the port and one near the site—to inform visitors about the excavation. Content will be developed with the archaeological service. Under archaeologist supervision, the team will clear the site to reveal the remains. Using the original topographic map, they will create a walking route for visitors.

(Source: Cycladic Identity Initiative)

KOYFONISI: “Keros – The island that speaks through images”, Photography and cinema workshop for Koufonisi students on Keros – Organization: Cinemathesis Non-Profit Civil Company (Photo: View of Keros Island from Pano Koufonisi, aegeanislands.gr)

The program offers a multi-themed workshop for students in Pano Koufonisi, inspired by the island’s proximity to Keros. Though uninhabited today, Keros—just 1.5 nautical miles away—is rich in history and cultural significance, known globally for its Early Cycladic figurines that influenced modern art. Its landscape, traditions, and environment closely resemble those of Koufonisi, making it a natural focus for local engagement.

The workshop connects students with the values of Cycladic culture, exploring its ancient roots and modern relevance. Through cinema and photography, they will creatively reflect on their surroundings, guided by professionals in storytelling and visual arts. The program includes five phases: learning about Keros’ history and archaeology, receiving training in audiovisual techniques, and producing a documentary, a cutout animation, and a photography exhibition. By combining heritage with contemporary expression, the workshop empowers Koufonisi’s youth to rediscover their cultural identity and share it through modern media.

(Source: Cycladic Identity Initiative)

Read also: Keros Project: Uncovering the mysteries of Cycladic civilization

MYKONOS: “The revival of ancient Greek weaving art in 21st-century Mykonos”, The importance of the ancient art of weaving - Organization: Folklore Collection of Mykonos

Weaving, once central to daily life and culture in ancient Greece, remains a living tradition—especially in Mykonos. Historically led by women, weaving produced essentials like clothing and dowries, with patterns reflecting nature, mythology, and local identity. Even today, sayings like “you, your spindle!” capture its lasting cultural role. Today, woven items are not just utilitarian but also artistic, bridging the gap between historical craftsmanship and present-day creativity. Moreover, weaving offers a sustainable approach to production, focusing on the longevity and quality of materials like wool, linen, and cotton. This shift highlights a respect for nature and a more conscious way of life.

The proposed program aims to preserve and promote this ancient craft. It will document the full process—from animal care to finished textiles—and highlight weaving’s evolution, including its role in Mykonos’ rise as a fashion destination during early tourism. A key feature will be building and using an authentic wooden loom, along with collecting local stories and testimonies. Educational workshops for students and the community, in partnership with groups like the Women’s Association of Mykonos, will support knowledge sharing. Through film, hands-on learning, and exhibitions, the program celebrates weaving as both heritage and sustainable contemporary art.

(Source: Cycladic Identity Initiative)

SANTORINI: “The Industrial Heritage of Santorini” - Organization: Theran Society of Arts and Sciences

Santorini’s industrial past, once shaped by mining, tomato canning, hosiery, wine, and fava processing, played a key role in the island’s 19^th and 20^th century economy. Windmills, lime kilns, and shipyards also reflect earlier pre-industrial activity. Sites like the Markezenis hosiery factory in Messaria, the DAR sock mills in Oia, and the tomato factories along the eastern coast that once produced Santorini’s renowned tomato paste—many of which still house some intact machinery - stand as reminders of a once-thriving industrial era. By the mid-20^th century, this sector declined due to earthquakes, economic shifts, and the rise of tourism. The 1956 earthquake caused widespread damage, and mining ceased in 1989. Many factories were abandoned, demolished, or repurposed, and much of the island’s industrial memory faded.

This program seeks to preserve that legacy by collecting and digitizing photos, archives, and oral histories from former workers and owners. Surviving industrial sites and equipment will be mapped and documented, culminating in a documentary to raise awareness and promote heritage preservation, supported by institutions like the Santorini Historical Archive and the Industrial Tomato Museum.

(Source: Cycladic Identity Initiative)

Read also: Cherry Tomato: A Lavish Product Made in Santorini

SERIFOS: “The Living History of the Serifos Mines”, Documenting the history of Serifos’ mines - Organization: Society of Friends of Cultural Heritage & Environment “Serifos”

The project focuses on documenting, preserving, and disseminating the living history of the Serifos Mines, a key element of the island’s identity. The “living history” refers to the experiences shared by miners and their descendants, as well as historical records and private archives. The goal is to safeguard this intangible cultural heritage, which has shaped Serifos’ history from prehistoric times to the modern era. The mining operations, which flourished in the 6^th century BCE, continued through the Roman, Venetian, and modern Greek periods until the closure of the mines in 1965. The 1916 general strike, which led to the establishment of the 8-hour workday in Greece, and the harsh working conditions faced by miners are significant aspects of this history.

The project has four main parts: Videotaped interviews with miners and relatives, with highlights shared online. Collection of photos from mining life and post-closure transitions, published online and in print. Documentation and donation of historical objects to the Megalo Livadi museum. Organization and digitization of residents’ archives, focusing on personal stories, the strike, and community memory, to collaborate with local institutions.

(Source: Cycladic Identity Initiative)

Read also: Serifos: The Intangible Cultural Heritage of Its Mining Activity

TINOS: “CODE 21: The Dovecotes of the Cyclades in the 21st century”, Recording of the traditional dovecotes (peristeriones) of Tinos - Kinono – Organization: The Tinos Gathering

The dovecotes (peristeriones) of the Cyclades, particularly those on Tinos island, have been an integral part of the landscape for centuries, reflecting a rich architectural tradition. These structures were historically used for breeding pigeons, a practice that has declined over time but still remains part of the island’s cultural heritage. Dovecotes served both practical purposes (providing pigeon meat and manure) and symbolic roles, reflecting the island’s architectural identity. Dovecotes remain important symbols of the island’s rural and architectural heritage.

CODE21 is a cultural heritage project focused on preserving and promoting these iconic dovecotes, which face threats like decay, improper renovations, and loss of skilled artisans. The project will digitally map and document 30 dovecotes in Tarampados using drone photography and 3D modeling, creating a web-GIS platform and mobile app. It also features four Living Labs involving local artisans and youth in workshops on photography, drawing, jewelry-making, and traditional maintenance. CODE21 fosters community engagement, intergenerational knowledge exchange, and creative reuse, supporting sustainable tourism and heritage innovation. Through exhibitions, films, and events, the project aims to make dovecotes living monuments of memory, creativity, and development across the Cyclades.

(Source: Cycladic Identity Initiative)

Read also: The dovecotes of Tinos Island

INTER – CYCLADIC / DELOS: “Adilos: Ethnographic research and experiential engagement in Delos”, Highlighting the agricultural heritage of Delos - Organization: Boulouki - Itinerant Workshop on Traditional Building Techniques

The main goal of the program is to restore “Markos Farm” (or “Markos Village”), a ruined agricultural complex located south of Delos’s main archaeological site, a World Cultural Site since 1990, and convert it into a residence for researchers working at Delos. In the long term, it seeks to repurpose the 19^th century agricultural buildings, preserving a key part of Delos’s rural heritage. Final restoration plans are expected by early 2025. The agricultural history of Delos remains underexplored and is often overshadowed by its classical heritage.

This project highlights and preserves that legacy, that had started with Markos Farm—an ensemble of eight buildings from the late 19^th and early 20^th centuries, notable for their creative reuse of materials such as railway tracks, boat sails, and ancient fragments. The 12-month program has three parts: Ethnographic research with local agricultural workers, a 1-2 day vocational apprenticeship linked to the restoration, and dissemination through a photographic album and narrative anthology, both print and digital. The program will conclude with a public event in Mykonos celebrating its completion.

(Source: Cycladic Identity Initiative)

Read also: Delos, the Sacred Island

SYROS: “Small is Beautiful – Biodiversity Havens”, Discovering biodiversity through a treasure hunt - Organization: Social Cooperative Enterprise for Collective and Social Benefit “Kavilia”

This program invites students, residents, and visitors of the Cycladic islands to discover and protect the unique biodiversity hidden in the region’s landscapes—paths, dry stone walls, and sand dunes. Developed by locals on Syros, it aims to raise awareness of lesser known plant and animal species and their importance to island identity, while addressing threats from development and climate change. The initiative transforms students into biodiversity ambassadors, promotes sustainable tourism, and builds a strong connection between communities and nature.

(Source: Cycladic Identity Initiative)

INTER – CYCLADIC: “Pollinating Cyclades”, The role of pollinators in preserving biodiversity - Organization: The Bee Camp Non-Profit Civil Company

The program addresses biodiversity loss by focusing on the protection of wild pollinators, such as bees, in the Cycladic Islands. These pollinators are vital to ecosystems, food production, and forest health, but face threats from pesticides, intensive agriculture, urbanization, and especially intensive beekeeping, which creates competition for floral resources. Despite their close connection to nature, many local communities are unaware of the importance of wild bees and the consequences of their decline.

(Source: Cycladic Identity Initiative)

Read also: Cycladic Identity: keeping alive the heart of the Cyclades

Cycladic Identity initiative moves into its second phase – “Greek Islands Trail, Cyclades” to propose a unified hiking route

Exploring Sikinos Island: Cultural Trails and Natural Treasures Through Innovation

I.A.

The post Cycladic Identity Initiative Expands: 10 New Projects for Heritage and Sustainability appeared first on Greek News Agenda.

The digital application "Paths of Culture in Sikinos" and the project "Recording and Highlighting the Flora of Sikinos" are two new initiatives implemented in 2025 with funding from the Cycladic Identity Initiative of the Museum of Cycladic Art.

Cycladic Identity aims at protecting the cultural and natural heritage of the Cyclades, as well as preserving, restoring, and showcasing their unique identity. With Culture, Biodiversity, and Intangible Cultural Heritage as its core priorities, the initiative functions as a platform for attracting and distributing resources to programs implemented by organizations active on the islands. The initiative is now completing its second year, having already supported 16 programs across 11 Cycladic islands, including one inter-Cycladic project. (Cover photo: Cycladic Identity Initiative)

The network of paths in the Cycladic islands is part of the region's cultural heritage and unique character. These trails were created over centuries with great effort and a deep sense of aesthetics by the local inhabitants. On Sikinos, the trail network includes seven marked routes with a total length of 56 kilometers, connecting landscapes of exceptional natural beauty with archaeological sites, chapels, and traditional settlements. (Photo: Cycladic Identity Initiative)

The "Paths of Culture in Sikinos" application, implemented by the Hellenic Society for the Environment and Cultural Heritage (ELLET), is a digital tool that allows visitors to explore the island’s historic trails safely, accurately, and with in-depth information about its cultural identity. In July, the first presentation of the app was held at Sikinos Elementary School. The event included a live demonstration of the application’s features, as well as an open discussion with the local community about the importance of preserving and highlighting the Cycladic identity through digital tools.

The new application, “Sikinos Paths”, available for free on both Android and iOS, serves as a navigation assistant for hikers, enhancing their safety through offline maps and reliable trail information. It also provides bilingual content (Greek–English), supporting the tourism promotion of Sikinos and attracting visitors looking for authentic exploration experiences. To ensure maximum accessibility, the island's trail signage has been updated with modern signs featuring QR codes that link directly to the application.

Trail 1 (Chorio – Episkopi – Manalis Well – St. Panteleimon – Alopronia) - walking distance12,9 km, distance Time 4 hours 30 mins - includes sightseeing of traditional windmills, the Episkopi church and ancient monument, the Byzantine churches of St. Anne and St. George, cobbled paths with impressive low stone walls, the chapel of St. Panteleimon, and  traditional vineyards (Source: GREEK PATHS OF CULTURE) (upper photos: Cycladic Identity Initiative)

Footpaths were shaped over the centuries through the hard work and refined sense of beauty of our ancestors. They connected towns and villages, facilitating not only the movement of goods but also the exchange of culture. Over time, however, with the advent of modern transportation, many of these paths were abandoned—overgrown by vegetation or, in some cases, bulldozed and paved over as a convenient way to build road networks. The Hellenic Society for the Environment and Cultural Heritage (ELLET), through its “Paths of Culture” initiative, seeks to breathe new life into surviving footpaths of particular natural beauty and historical value. The “Greek Paths of Culture” program has already been implemented in 12 regions across Greece, and in October 2019, it  was honored with a Europa Nostra Award in the Awareness-Raising category. (Source: Hellenic Society for the Environment and Cultural Heritage - ELLET)

Flora of Sikinos (Photos: Cycladic Identity Initiative)

The second program completed in Sikinos is "Recording and Highlighting the Flora of Sikinos". Implemented by the Sikinos Association, this important initiative focuses on the scientific documentation, educational use, and public presentation of the island’s natural wealth. The project concentrated on cataloguing endemic and aromatic plants, as well as documenting the various flora species found on Sikinos. As part of this effort, a physical herbarium—a collection of dried and carefully documented plant specimens—was created. In July, the program and the herbarium exhibition were presented at Sikinos Elementary School. Students on Sikinos will now have the opportunity to learn about the island’s flora, gaining valuable knowledge with the aim of becoming future stewards of their natural heritage. Additionally, a proposal is underway to develop plans for cultivating aromatic plants on the island, focusing on native species with the best potential to thrive.

The island of Sikinos, one of the last inhabited islands in the Cyclades to retain significant uninhabited areas, has been proposed for a detailed study of its flora. Covering an area of 41,000 acres, with approximately 4,500 acres historically cultivated, Sikinos has traditionally maintained a predominantly agricultural lifestyle, setting it apart from many other small Cycladic islands. Unlike its neighbors, it lacks a strong maritime tradition, focusing instead on cultivation. The island’s cultivable lands, rocky barren landscapes, gorges, and uncultivated areas provide a unique habitat for characteristic flora, including potentially many endemic species that remain largely unaffected by cultivation, pesticides, road construction, and building developments. (Photo: Cycladic Identity Initiative)

Sikinos is a relatively small Cycladic island, perfect for a quiet holiday filled with relaxing walks through scenic locations and swimming in crystal-clear waters—far from the crowds. The visitor escapes the stress and anxiety of everyday life on this charming island, nestled between Ios and Folegandros. Sikinos is characterized by terraced landscapes, low stone fences, and countless chapels scattered across a scenery bathed in the stunning green and blue hues of the Aegean Sea. While its terrain is largely rocky and lacks abundant greenery, the island’s most striking feature is the steep cliff on its northwest side, where the picturesque Chora is perched. (Source: visitgreece.gr, Photo: aegeanislands.gr)

Chora is one of the most beautiful capital towns in the Cyclades, with stone manors and narrow alleys. It has two settlements, the oldest of which is called Kastro (Castle), also called Sikinos, while the second settlement, Chorio (the Greek word for village), has been built in recent years. (Photo: aegeanislands.gr)

The monastery of Zoodochos Pigis (meaning Life Giving Fountain) or Chrysopigi, built at the top of a cliff, in an amazing location, gives at first the impression of a castle. It was built in 1690 and as it appears from the fortification, the battlements and the murder holes, it was a last resort of the Sikinians every time the Castle was under malicious raiders. The visitor enjoys a breathtaking sunset from there.  (Photos: aegeanislands.gr)

The monument of Episkopi on Sikinos is a Roman mausoleum dating back to the 3^rd century. Because of its conversion to a Byzantine church, it was continuously used and has therefore survived nearly intact. Its ancient structure, combined with interventions from several historical periods, offers an incomparable palimpsest of archaeological periods that is rarely preserved in ancient monuments. The Ephorate of Antiquities of the Cyclades decided to restore the building in 2016 and reopen it to the public. During the restoration work on Episkopi, archaeologists made many valuable discoveries, such as inscriptions and remnants of Roman and Byzantine wall paintings, which were preserved by implementing a microclimate monitoring system. The most important find was the hermetically sealed grave of a woman of high rank, named ‘Neiko’, which was dated to the 3^rd century. This "palimpsest of history" was awarded the European Heritage Award / Europa Nostra Award in 2022 for its significant cultural value and restoration efforts. (Source: europeanheritageawards.eu,  Photo: Ephorate of Antiquities of the Cyclades )

Read also:

Cycladic Identity initiative moves into its second phase – “Greek Islands Trail, Cyclades” to propose a unified hiking route

Cycladic Identity: keeping alive the heart of the Cyclades

Cycladic architecture, stunningly blending with the endless blue of the Aegean sea

I.A.

The post Exploring Sikinos Island: Cultural Trails and Natural Treasures Through Innovation appeared first on Greek News Agenda.