British Airways announced it will launch direct flights from London’s Heathrow Airport to Kalamata International airport in the region of the Peloponnese, starting from April 30 to September 26, 2016. The region expects this new development to boost local tourism, since many luxury resorts have been built on the region’s most fascinating coasts.

This connection makes Kalamata the 10th destination for British Airways in Greece, as the company already operates flights to several Greek destinations, including Athens, Thessaloniki, Crete (both Chania and Heraklion), Corfu, Santorini, Kos and Mykonos.

The plan to launch direct flights from London follows that of holding the annual conference of the Association of British Travel Agents (ABTA) last October at one of the region’s luxury resorts, highlighting the increasing preference of the British tourism market for the southwestern corner of Greece.

Visitors from the United Kingdom will now have the chance to discover the city of Kalamata and the natural beauty of the Messinia region, including olive groves, green valleys, mountains, gorges, numerous small or long sandy beaches – not to mention the historical sites and antiquities.

See also: All about Messinia and Kalamata city