Greece and the United Kingdom Sign Memorandum of Understanding on Strategic Tourism Cooperation

The Minister of Tourism of Greece, Olga Kefalogianni, and the UK's Minister for Tourism, Stephanie Peacock, signed a Memorandum of Understanding (MoU) in London to strengthen bilateral cooperation in the tourism sector.

This is the first formal bilateral agreement between Greece and the United Kingdom dedicated to tourism, marking the beginning of a new framework for strategic collaboration. The five-year Memorandum, which includes an automatic renewal provision, establishes a platform for joint initiatives in sustainable tourism development, investment, innovation and digital transformation, tourism education and vocational training, as well as the exchange of expertise and best practices.

Particular emphasis is placed on the development of special-interest tourism, including gastronomic, wine, mountain and agritourism. The MoU also provides for the establishment of a joint working group to oversee its implementation and further strengthen cooperation between the two countries.

Following the signing ceremony, Minister of Tourism Olga Kefalogianni stated:

"The United Kingdom has long been one of Greece's most important source markets for tourism. Visitor flows continue to grow, further reinforcing the strong ties of friendship between our two countries.

Today's Memorandum of Understanding marks an important step towards deepening our strategic partnership in tourism. It establishes a modern framework for cooperation that extends beyond tourism promotion to encompass sustainability, innovation, investment, tourism education and the exchange of expertise.

This agreement represents an investment in the future of the tourism sectors of both countries, creating new opportunities for businesses, destinations and travellers alike."

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