Engaging Greek Diaspora to Highlight Greek Talent & Entrepreneurship

The Ministry of Tourism unveiled a comprehensive plan to position Greece’s mountainous regions as a central pillar of the national tourism strategy. This initiative is part of a broader effort for sustainable and balanced development, aiming to extend the tourist season and support local communities. With the message “Mountainous Greece. It takes you higher. All year round,” the new communication campaign focuses on the concept of authentic experience, highlighting elements such as gastronomy, culture, nature, and outdoor activities.